This Extension Programming describes a collaboration between Mississippi State University and Duke University to identify opportunities to engage private landowners in the GCPO LCC in conservation and restoration activities by focusing on ecosystem service outcomes that are important to them. There are three main pieces of interrelated work described in separate reports: 1) a survey of landowners to identify what services are important to them and how willing they are to participate in conservation or restoration activities; 2) coarse resolution maps of the provision and where possible demand for ecosystem services lies within the region; and 3) a social network analysis to understand how best to engage private landowners across the region. The work focused on three primary habitats of the GCPO LCC; bottomland hardwoods, open pine stands, and grasslands.