Coastal zones are popular recreational areas that substantially contribute to social welfare. Managers can use information about specific environmental features that people appreciate, and how these might change under different management scenarios, to spatially target actions to areas of high current or potential value. We explored how snorkelers’ experience would be affected by separate and combined land and marine management actions in West Maui, HawaiĘ»i, using a Bayesian Belief Network (BBN) and a spatially explicit ecosystem services model. The BBN simulates recreational attractiveness by combining snorkelers’ preferences for coastal features with experts’ opinions on ecological dynamics, snorkeler behavior,...