This communications strategy provides a comprehensive framework of prescribed fire issues and messages within which the East Gulf Coastal Plain Joint Venture can identify priority actions according to their ‘niche’ of focusing on fire’s ecological benefits to wildlife, especially birds, particularly at a landscape scale. The strategy is based upon information provided in interviews of 45 prescribed fire/resource management experts throughout the East Gulf Coastal Plain, as well as guidance from the East Gulf Coastal Plain Joint Venture staff and board members.
